VA Difference
At Victor Allen’s Coffee we are committed to provide the freshest coffee based on high-quality standards, roasting techniques and packaging technology.
Beyond manufacturing our three branded lines of coffee products, Victor Allen’s Coffee, Rio Grande Roasters and Avalon Organic Coffee, we have the capabilities to offer numerous wholesale opportunities to keep your customers coming back through:
- Foodservice distribution
- Grocery & wholesale clubs
- C-store distribution
- OCS distribution
- Coffeehouse programs
Additionally, it is through our private label opportunities that we can provide a unique value to your brand for your customers by personalizing coffee products in custom and stock programs.
We are a one-stop shop featuring a full-range of products from basic to specialty coffees that can be manufactured in production runs of virtually any size. For more information, please contact us. We hope you enjoy tasting the Victor Allen’s difference.

