The General Characteristics of Ground Coffee
Ground coffee is the most convenient way to brew a comforting cup for any occasion. It has the benefit of having been consistently ground and labeled with its grind size, meaning anyone can scoop right in and be certain the grinds are as they should be and not subjected to a less-than-stellar at-home grinder that may leave one bean more coarse or fine than the other. If consumed quickly, the taste and body of pre-ground coffee should be every bit as charming as its whole-bean counterpart.
The versatility of bagged coffee comes from the control it gives back to the brewer. For instance, a light roast like our Morning Blend that’s bright with subdued citrus notes, may ask for a finer grind size, which can only be controlled if using the bean and a quality grinder.
Fun fact: A whopping 152.7 million 60 kg bags of coffee beans are produced every year.
Whole Bean & Ground Coffee Flavor Profile
Whole bean and ground coffee are high-quality, ready-to-brew form factors of coffee with unique benefits for the brewing process. The beans allow more vibrant flavors to pop on the tongue, while ground coffee ensures consistency with every cup. At Victor Allen’s Coffee, we value choice: that’s we offer both options!
Victor Allen’s Coffee Roasting Process
Victor Allen’s Coffee prioritizes quality beans when it roasts--never sacrificing the flavor-filled 100% Arabica bean for anything less-than.
Beans are darkened but not burnt, kept in a roaster just until the perfectly timed moment of the second crack at 445 degrees Fahrenheit. Roasts are then thoroughly examined for quality assurance before being bagged and shipped fresh to drinkers.
The Victor Allen’s Coffee roasting process places all bets on its coffee being bold but not bland, earthy and not flat. All, to boot, with a rich chocolate that lingers on the tongue thanks to our process of not over-roasting a single bean--treating each bean like it’s one of our kids.
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