The General Characteristics of Whole Bean Coffee
Whole bean coffee is coffee in its purest purchasable form, carefully bagged right after roasting. Its popularity derives from its freshness and versatility: coffee begins to degrade faster immediately after grinding as it’s exposed to moisture in the air, meaning the freshest coffee is had from whole beans ground at home and immediately brewed. That ensures maximum potential for the coffee in your cup. Plus, fresher flavors mean more definition on the palate; it’s the difference between tasting strawberry versus strawberry-flavored.
The versatility of bagged coffee comes from the control it gives back to the brewer. For instance, a light roast like our Morning Blend that’s bright with subdued citrus notes, may ask for a finer grind size, which can only be controlled if using the bean and a quality grinder.
Fun fact: A whopping 152.7 million 60 kg bags of coffee beans are produced every year.
Whole Bean & Ground Coffee Flavor Profile
Whole bean and ground coffee are high-quality, ready-to-brew form factors of coffee with unique benefits for the brewing process. The beans allow more vibrant flavors to pop on the tongue, while ground coffee ensures consistency with every cup. At Victor Allen’s Coffee, we value choice: that’s we offer both options!
Victor Allen’s Coffee Roasting Process
Victor Allen’s Coffee prioritizes quality beans when it roasts--never sacrificing the flavor-filled 100% Arabica bean for anything less-than.
Beans are darkened but not burnt, kept in a roaster just until the perfectly timed moment of the second crack at 445 degrees Fahrenheit. Roasts are then thoroughly examined for quality assurance before being bagged and shipped fresh to drinkers.
The Victor Allen’s Coffee roasting process places all bets on its coffee being bold but not bland, earthy and not flat. All, to boot, with a rich chocolate that lingers on the tongue thanks to our process of not over-roasting a single bean--treating each bean like it’s one of our kids.
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